Why us

The same data means different things depending on what you sell.

Here's what Main Street Vitals actually gives you, vertical by vertical — the specific datasets, the specific signal, and the opening line it lets your reps say out loud.

01

Connectivity & Failover

Most lead lists guess which businesses have bad internet. We know which ones had it fail — with a date attached. On March 25 and March 29, 2025, Comcast, AT&T, and Spectrum all went down simultaneously across the region for up to 4.7 hours. We track that event and others like it through IODA, Georgia Tech's internet outage detection system — the same data researchers use to monitor internet health nationally. Combined with real measured broadband speeds from Ookla against what providers actually claim to the FCC, we don't tell you "this business might have connectivity problems." We tell you they're measurably below the FCC's own 100/20 Mbps broadband standard, verified against a real speed test at that location.

See isp & failover leads by state →
02

Backup Power

We don't rank businesses by "power outages happen sometimes." We rank them by their actual utility's actual performance last year — sourced from EIA Form 861, the federal filing every utility submits. CenterPoint customers in Houston averaged 174 minutes of outages. We break that down further: not just how long the power was out total, but how long each individual outage lasted, because a business that loses power for 90 minutes eight times a year has a very different problem than one that loses it for 15 minutes forty times a year — and needs a different conversation.

See generator leads by state →
03

HVAC & Commercial Refrigeration

A walk-in cooler in Phoenix and a walk-in cooler in Portland face completely different risk, even on identical grids — and almost nobody scoring leads accounts for that. We combine utility outage duration with NOAA's 30-year cooling-degree-day normals for that specific county, so a grocery store in a high-heat climate with a fragile grid ranks meaningfully above the same business somewhere milder. We also estimate the actual dollar value of inventory at risk by business type, so your pitch isn't "you might lose power," it's "here's what's in that cooler and here's what it's worth."

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04

Fuel & Propane Delivery

A generator without fuel is furniture. We rank prospects by NOAA's heating-degree-day normals — the same climate metric utilities use to forecast demand — combined with local grid reliability, so you're calling businesses in counties where heating and standby-fuel demand is genuinely highest, not just wherever the storms happened to hit this month.

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05

Roofing & Restoration

When a severe weather warning drops, most companies find out from the radio. We match live NOAA alert polygons against every scored business inside that boundary in real time — so a Harris County hail warning returns 31 businesses with phone numbers while the storm is still active, not after your competitors have had a chance to call first.

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06

Commercial Insurance

Underwriting-grade context, not a marketing risk score. We combine FEMA's National Risk Index — all 18 hazard types, weighted by what actually threatens each state rather than a generic blend — with five years of real NOAA storm damage totals and a quantified annual interruption estimate per business. That turns a cold call into "your county sits in the 92nd percentile for hazard risk, and businesses like yours face roughly $48,000 in annual interruption exposure" — a number your prospect can't wave away.

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07

Solar & Storage

We're the only source combining a business's actual commercial electricity rate with real solar irradiance data for their county. Businesses on unreliable grids paying above-average rates are where storage stops being a luxury and becomes a return-on-investment line — and we can show you exactly where that math works, and where it doesn't, before you make the call.

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08

Electrical Contractors

Businesses with the highest grid instability and interruption frequency are the ones most likely to be quietly damaging equipment they haven't noticed yet. We surface that exposure using the same federal utility data that powers our generator-dealer product, so you know which accounts are worth a panel and surge-protection conversation before they call you with a burned-out compressor.

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09

Agriculture & Livestock

Rural feeders consistently trail urban service — an outage that's an inconvenience in a city is livestock loss on a farm. We flag ventilation-dependent and cold-chain-dependent operations against the same grid reliability data we use everywhere else, so you're not guessing which rural accounts are actually exposed.

See agricultural leads by state →
10

Senior Living & Medical

Facilities with backup power obligations don't need convincing that outages matter — they need to know which specific accounts have the highest real exposure. We combine utility reliability data with regional hazard risk to prioritize outreach toward facilities where the regulatory stakes and the actual grid risk are both highest.

See senior living & medical facility leads by state →
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