We built Main Street Vitals because the timing data was already public and nobody was using it.

The observation

Sales teams selling essential services work off lists that ignore the only thing that matters: whether the customer has recently felt the pain. A generator is an easy sale two weeks after an outage and a hard one two years after. Same business, same budget, completely different conversation.

Meanwhile the EIA, NOAA, FEMA, the Census Bureau, the FCC, Ookla, IODA, and NREL publish everything needed to know who felt the pain and when. It's scattered across incompatible formats and nobody in a truck at 7am is going to join those tables. So we did it.

What we actually do

Three steps, and none of them are mysterious:

• Join. Federal outage, storm, hazard, business and broadband data, matched by geography to the businesses in your state.
• Score. Each business gets a 0 to 100 rating for how much infrastructure failure actually costs it, weighted for what you sell.
• Hand it over. A ranked call list with the dated evidence attached, so the first sentence of the call is credible.

The methodology page spells out the sources and the limits.

How we sell

Month to month, no annual contract. We haven't opened yet, so nothing is charged today and waitlist order decides who gets first pick. Territory is priced by state because that's how these businesses actually operate, and the Exclusive tier locks a state and vertical so you aren't competing with another subscriber on the same list.

Where we are

Main Street Vitals is early and independently built. That means you'll get answers from someone who knows how the scoring works rather than a support tier, and it also means some integrations are still on the roadmap rather than shipped. We list which is which on the homepage instead of implying otherwise.

Talk to us

If you want to know whether your state and vertical are worth it before paying, ask. Use the contact form and tell us what you sell and where. If it's a bad fit we'll say so.