Location intelligence · Federal infrastructure data

Every outage creates a customer. We tell you which one.

Main Street Vitals ranks every business in your state by how hard power outages, storms, and internet failures hit them. Your reps get a call list sorted by who needs you most, plus an opening line built from real, dated events at that address.

4.2M+
data points ingested
8
data sources
0–100
per-business scoring
Live
weather triggers
LIVE SIGNAL FEED — GULF COAST SECTOR
SAIDI 174m · 14 bizHAIL WARN · 31 bizISP OUT · 8 biz
⚠ NOAA  Severe Thunderstorm Warning — Harris Co TX — 31 scored businesses inside polygon  · ⚡ IODA  Comcast outage verified — Gloucester MA — Jun 29  · ▦ EIA  CenterPoint SAIDI 174 min/yr — 6,034 target establishments  · ⚠ NOAA  Severe Thunderstorm Warning — Harris Co TX — 31 scored businesses inside polygon  · ⚡ IODA  Comcast outage verified — Gloucester MA — Jun 29  · ▦ EIA  CenterPoint SAIDI 174 min/yr — 6,034 target establishments  · 

Built on the sources your prospects can't argue with

EIA
Grid reliability — outage minutes per utility
NOAA
Storm history + live severe weather alerts
FEMA
National Risk Index — 18 hazard types
US Census
Business density by county + industry
FCC
Broadband claims vs measured reality
Ookla
Measured internet speed & reliability
IODA
Live internet outage detection
NREL
Solar resource + energy cost data
How it works

From federal outage data to a ranked call list in three moves.

No lead forms. No purchased lists everyone else already called. Main Street Vitals reads the infrastructure data and finds the businesses exposed to it.

01 / INGEST

We read the signals

Grid reliability, storm history, hazard indices, broadband performance, and business density — every county in your state, refreshed nightly.

02 / SCORE

Every business gets a number

A 0–100 score tuned to what you sell. Not generic leads. A ranking of who loses the most money when the grid, the ISP, or the weather fails.

03 / STRIKE

Your team calls with proof

Ranked call lists, live weather-alert triggers, and openers that cite real, dated events at that business's address. Your rep sounds like they did an hour of research.

Ten verticals · One engine

Lead lists for generator dealers, solar installers, roofers, ISPs, insurance agents, and five more.

Same data, different lens. Pick your vertical and the scoring re-weights around the signal that matters to what you sell.

Generator Dealers

Primary signal — EIA grid reliability

Generator dealers and UPS resellers see every business ranked by how many minutes their utility actually left them dark last year, and what each dark hour costs them.

CenterPoint customers averaged 174 min of outages last year. Every restaurant on that grid is a prospect with a quantified loss number.
See generator leads by state →

Solar & Storage Installers

Primary signal — Grid unreliability × commercial electricity rates

Solar installers get the intersection that closes deals: businesses on unreliable grids paying high commercial rates, where storage stops being a luxury and becomes an ROI line.

Unreliable grid + top-quartile rates + daytime-heavy operations. That three-signal stack is a qualified solar-plus-storage prospect.
See solar leads by state →

Roofing & Restoration

Primary signal — Live NOAA alerts + FEMA damage history

Roofers and restoration crews stop chasing storms on rumor. When a hail or wind warning drops, Main Street Vitals returns the scored businesses inside the polygon while it's still raining.

A severe warning in Harris County surfaces 31 scored businesses with phone numbers, before your competitors open their laptops.
See roofing leads by state →

Connectivity & Failover

Primary signal — Verified ISP outages + cable infrastructure

Failover and business WiFi sellers get businesses ranked by ISP fragility: shared cable plant, no redundancy, and verified regional outages with dates attached.

Mar 25, 2025 — Comcast, AT&T and Spectrum down at once for up to 4.7 hours. Switching ISPs wouldn't have helped. That's the pitch, pre-written.
See isp & failover leads by state →

Commercial Insurance

Primary signal — FEMA National Risk Index + interruption cost

Agents selling business-interruption and commercial P&C get FEMA hazard percentiles, five-year damage totals, and a per-business annual loss estimate. Underwriting-grade context turns a cold call into a risk review.

"Your county sits in the 92nd percentile for hazard risk and businesses like yours face a $48,000 annual interruption exposure."
See commercial insurance leads by state →

HVAC & Commercial Refrigeration

Primary signal — Outage frequency × perishable inventory risk

HVAC and commercial refrigeration companies see the businesses whose inventory spoils when the power stops: grocers, restaurants, butchers, florists, and food distributors.

A walk-in cooler full of product is a same-day emergency. Main Street Vitals flags who holds perishable inventory on the least reliable feeders.
See hvac & refrigeration leads by state →

Fuel & Propane Delivery

Primary signal — Outage duration + standby generation density

Propane, diesel and fuel delivery companies work the territories where outages run long enough to drain standby tanks faster than they get refilled.

A generator without fuel is furniture. Outage duration is your demand signal, and it's already in the data.
See fuel & propane leads by state →

Electrical Contractors

Primary signal — Grid instability + surge event history

Electrical contractors and surge protection specialists target repeated grid instability, which damages equipment long before anyone calls it an outage.

Frequent short interruptions kill electronics quietly. Main Street Vitals ranks who's on the flickering feeders with sensitive equipment.
See electrical contractor leads by state →

Agriculture & Livestock

Primary signal — Outage exposure at ventilation-dependent operations

Ag equipment dealers and rural power specialists reach poultry, dairy, greenhouse and grain operations, where ventilation and milking stop the moment the power does.

Rural feeders trail urban service badly, and an outage there isn't inconvenience. It's livestock loss.
See agricultural leads by state →

Senior Living & Medical

Primary signal — Regulatory backup power requirements + hazard risk

Vendors selling into care facilities, clinics and pharmacies get prospects with backup power obligations they're required to meet, not merely persuaded to consider.

Many facilities are legally required to maintain backup power. Regulatory urgency closes faster than persuasion.
See senior living & medical facility leads by state →
The product

Not a spreadsheet. A call sheet.

Every prospect shows up scored and researched, with the evidence attached. Your reps just dial.

✦
AI-written openers with real datesEvery opener references a verifiable event — a named ISP outage, a documented storm, a grid statistic — at that business's location.
⚠
Live weather-alert triggersActive NOAA warnings surface affected prospects automatically, turning cold outreach into event-driven timing.
▦
Built-in CRM layerNotes, tasks, call logging, follow-up queues, and team assignment — no separate tool needed.
◎
Territory market rankingCounty-level scoring tells your team which markets to scan next — before a single call is made.
95SCORE
Causeway Restaurant
HIGH EXPOSURECABLE ISP
📞 Call now
✦ AI-crafted opener"Peter, Comcast went down in Gloucester on June 29th — and when it does, your POS and delivery orders go dark with it. We keep you online automatically. Worth 15 minutes this week?"
$48,000
Annual exposure
12/yr
Verified outages
Tier 1
Walk-in accessible
Integrations

Your reps keep the tools they already know.

Main Street Vitals decides who to call. Your CRM and dialer handle the rest. Nothing to rip out, no migration project.

Available now
CSV & Excel exportEvery list, score, and contact field exports clean. Import it into anything.
Available now
Works with any CRMSalesforce, HubSpot, Pipedrive, Zoho, GoHighLevel — if it accepts a CSV, it accepts Main Street Vitals.
Available now
Power dialersExport today's top 50 and load them straight into Kixie, PhoneBurner, or Aircall.
On the roadmap
Direct HubSpot syncSalesforce pushGoHighLevel pushZapier & MakeOutbound webhooksREST API

Need one of these to commit? Tell us in the contact form below and we'll tell you honestly where it stands.

Charter members

No customer quotes yet. We haven't launched.

Plenty of tools open with testimonials they can't back up. We'd rather tell you exactly what the first group of users gets.

You see the data before you pay

Charter members get a scored list for their own state and vertical during onboarding. If the businesses on it aren't the ones you'd want to call, you walk.

Your feedback sets the scoring

The weights behind the score are tuned per vertical. Charter members tell us which signals actually predicted a sale, and we adjust.

Territory locked at charter pricing

Whatever your territory costs when you join is what it costs while you stay, even after list prices move.

Scoring

One number your reps can rank a day around.

Four weighted components, re-tuned per vertical. A generator dealer's 95 and a roofer's 95 are built from different signals — but both mean "call this one first."

Infrastructure exposureGrid, ISP, or hazard risk — your vertical's lens
35
Business impactRevenue at risk per hour of failure
25
Product fitOperational profile matched to what you sell
25
Sales accessibilityReachability, decision-maker, timing windows
15
Scores refresh nightly against updated federal data. A storm, a verified outage, or a grid-reliability revision moves the list before your morning coffee.
ROI

How many extra deals does this have to win?

Usually fewer than people expect. Move the numbers to match your business.

Added gross profit / year$129,600
Main Street Vitals Pro / year-$4,188
Net$125,412
Join the waitlist

Illustration only. Every number here comes from the values you entered, not from measured customer results, and it is not a projection or a promise of any outcome. Costed against Main Street Vitals Pro at $349/mo.

Launch pricing

Priced per territory. Not per seat.

Unlimited users on every plan. Your whole team works the same list. This is what plans will cost at launch — nothing is for sale yet.

Starter

$149/mo
One state · Full platform
  • Every scored business in your state
  • Ranked call lists + market scanner
  • Live weather-alert triggers
  • Notes, tasks & call logging
  • Unlimited team seats
Join the waitlist
MOST POPULAR

Pro

$349/mo
Three states · AI enrichment included
  • Everything in Starter, ×3 states
  • AI-researched openers on demand
  • CSV / CRM exports
  • Priority data refresh
  • Onboarding call with our team
Join the waitlist

Exclusive Territory

$749/mo
Your state. Your vertical. Locked.
  • Everything in Pro, one state
  • Only one company per vertical per state
  • Competitors locked out while you hold it
  • Custom scoring weight tuning
  • Quarterly strategy review
Join the waitlist

State plans and county data below are two separate products, not steps on one ladder. A state plan is the full platform for every scored business in a state — pick one if you sell state-wide. County data covers just one county's list at a lower price — pick it if you only work a small area.

Just one county?

County data, priced by how big the county is.

Don't need a whole state? Take a single county instead. Price depends on how many businesses are in it, from Census business counts — so a rural county costs a fraction of a metro one.

Pick the band that matches your county to see the price. We confirm every county's band from Census business counts before a territory is assigned.
We haven't launched yet. Waitlist members get first access and first pick of exclusive territories — in signup order.
Talk to us

Want to lock a territory? Let's talk.

Exclusive territories close over a conversation, not a checkout page. Tell us your state and vertical and we'll walk you through the data live — usually within one business day.

FAQ

Questions we get on every demo.

Where does the data come from — is this legal?

Everything is built from public federal and measured sources: EIA grid-reliability filings, NOAA storm records and live alerts, FEMA's National Risk Index, US Census business patterns, FCC broadband data, Ookla speed tests, IODA internet outage detection, and NREL solar and energy-cost data. It's the same data your prospects' utilities and insurers report — we just connect it to the businesses exposed to it.

How fresh is the data?

Scores refresh nightly. Live NOAA weather alerts flow in as they're issued, so storm-response teams see affected businesses while a warning is still active.

What happens if my state is already claimed?

Exclusive Territory locks one company per vertical per state. If yours is taken, you can still run Starter or Pro in that state — or claim the exclusive slot in a neighboring one. Territories free up if a holder cancels.

Do I need a separate CRM?

No — notes, tasks, call logging, follow-up queues, and team assignment are built in. Pro plans can also export CSVs to feed an existing CRM.

When can I actually get access?

We haven't launched yet — nothing is for sale and no trials are running. Join the waitlist and you'll be invited in signup order when we open. Every plan will launch with a 14-day trial, no contract, and unlimited seats.

Free territory scorecard

Not ready to buy? See your state's numbers first.

Tell us your state and vertical — we'll send a free scorecard: outage minutes, hazard percentile, and a sample of your top-scored businesses.

Launching soon

We're not open yet. Get in line for your territory.

Main Street Vitals is in final build. Join the waitlist and you'll get first access when we open — and first pick when exclusive territories go live, in the order people signed up.

NO PAYMENT · NO COMMITMENT · FIRST COME, FIRST SERVED ON TERRITORIES