Main Street Vitals scores every business in Michigan and hands ag equipment dealers and rural power specialists a call list sorted by outages that kill livestock, because ventilation and milking stop when the power does.
Every business in Michigan gets a 0 to 100 score built from public federal data: utility outage minutes from the EIA, storm and hazard history from NOAA and FEMA, business type and size from the Census, broadband coverage from the FCC, measured internet speed from Ookla, live outage detection from IODA, and solar resource and energy-cost data from NREL. For agriculture & livestock, the weighting leans on outage exposure at ventilation-dependent operations.
What your reps see on each Michigan prospect:
Michigan's dominant exposure is ice storms over aging overhead distribution. The state has among the worst reported outage durations nationally, and customers know it. That profile is what pushes certain Michigan businesses to the top of a agriculture & livestock list while others with identical revenue and headcount sit near the bottom.
Because the hazard is specific, the opening line can be too. Your rep isn't asking a Michigan owner whether they've ever worried about ice storms over aging overhead distribution — they're referencing the dated event that hit that address.
You already know your buyers in Michigan. The hard part is knowing which of them to call this week. A business that lost power last month takes a very different call than one that hasn't thought about it in two years, and no firmographic list can tell those two apart. Main Street Vitals can.
Starter covers one state, so Michigan on its own is $149/mo. Pro covers three states if you sell across a region. Exclusive locks Michigan plus agriculture & livestock to you alone, so no other Main Street Vitals subscriber works the same list. All month to month. We haven't opened yet, so territory goes in waitlist order.
If you only work a couple of counties in Michigan, you don't have to buy the state. Take a single county instead → Pricing there depends on how many businesses the county has.
Unlimited users on every plan. Your whole team works the same list. This is what plans will cost at launch — nothing is for sale yet.
State plans and county data below are two separate products, not steps on one ladder. A state plan is the full platform for every scored business in a state — pick one if you sell state-wide. County data covers just one county's list at a lower price — pick it if you only work a small area.
Don't need a whole state? Take a single county instead. Price depends on how many businesses are in it, from Census business counts — so a rural county costs a fraction of a metro one.
Main Street Vitals is in final build. Join the waitlist and you'll get first access when we open — and first pick when exclusive territories go live, in the order people signed up.
Everything is built from public federal and measured sources: EIA grid-reliability filings, NOAA storm records and live alerts, FEMA's National Risk Index, US Census business patterns, FCC broadband data, Ookla speed tests, IODA internet outage detection, and NREL solar and energy-cost data. It's the same data your prospects' utilities and insurers report — we just connect it to the businesses exposed to it.
Scores refresh nightly. Live NOAA weather alerts flow in as they're issued, so storm-response teams see affected businesses while a warning is still active.
Exclusive Territory locks one company per vertical per state. If yours is taken, you can still run Starter or Pro in that state — or claim the exclusive slot in a neighboring one. Territories free up if a holder cancels.
No — notes, tasks, call logging, follow-up queues, and team assignment are built in. Pro plans can also export CSVs to feed an existing CRM.
We haven't launched yet — nothing is for sale and no trials are running. Join the waitlist and you'll be invited in signup order when we open. Every plan will launch with a 14-day trial, no contract, and unlimited seats.